Business and Money books
File Size: 545 KB
Print Length: 208 pages
Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
Publisher: Routledge; 1 edition (August 11, 2006)
Publication Date: August 11, 2006
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B008FZ0HP0
Text-to-Speech: ::::
X-Ray:
Word Wise: Enabled
Lending: Not Enabled
Format: PDF ePub TXT book
The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars wit...