The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI ebook

Details

Business and Money books
Hardcover: 288 pages
Publisher: AMACOM; First edition (March 20, 2013)
Language: English
ISBN-10: 0814432611
ISBN-13: 978-0814432617
Product Dimensions: 6.4 x 1 x 9.4 inches
Amazon Rank: 978753
Format: PDF Text djvu book

Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation tactics will provide them with the best, most actionable leads for their products or services? What's been missing-until now-is a strategic look at how lead-generation tactics can work together to produce the maximum number of quality le...

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The New Rules Of Lead Generation: Proven Strategies To Maximize Marketing Roi reviews:

This textbook gave an excellent overview on the topics of prospecting and how to do lead-generation. I highly recommend it to those who need a starting point or a quick general review....

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