Building a Buzz: Libraries and Word-of-mouth Marketing PDF


Politics and Social Sciences ebooks
Paperback: 112 pages
Publisher: Amer Library Assn Editions (November 13, 2009)
Language: English
ISBN-10: 0838910114
ISBN-13: 978-0838910115
Product Dimensions: 8.3 x 0.2 x 11 inches
Amazon Rank: 3401533
Format: PDF ePub TXT ebook

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community with: a strategy that works for you, WOMM must-haves, tips...

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Building A Buzz: Libraries And Word-Of-Mouth Marketing reviews:

Excellent book! Lots of practical examples....

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